Sexism in Advertising Essay - 791 Words

Ciera Colley M. Conklin ENC 1102-058 27 September 2011 Project 1: Ad Analysis It is obvious that women and men have play different roles in advertising. Men are portrayed as the dominant figure, while women are portrayed weak or as objects. For example, in this ad the male figure is taller and his face doesn’t have as much lighting as the female figure. Appearing in 1961, a time remembered by family values and consumerism, this ad for a Kenwood Chef food processor uses the stereotype of women being at the disposal of men. The audience is singled out through the text in the ad itself, which reads â€Å"I’m giving my wife a Kenwood Chef.† As men working was the main source of income for the average family in the 60s, the obvious†¦show more content†¦The logical fallacy, hasty generalization, is one that â€Å"usually lies behind a stereotype.† The author of this ad uses the 1960s society stereotype that women shouldn’t work, rather they should stay home and care for their family. Thinking back to the time peri od, this ad was probably a perfect advertising tactic. It goes well with the wanting of having a stable home and family during the time. The wife cooking and cleaning at home and the husband out working, so that he may buy his wife a Kenwood Chef. The feeling of the ad is a light, casual, humor or general happiness. Most of this feeling is coming from the female figure, as if she’s just received the Kenwood Chef as a gift from her husband. The author tries to convey to the husband how much happier his wife will be to cook for the family if she had the appliance. In conclusion, men and women play different roles in advertising. Men are portrayed as the dominant figure, while women are portrayed weak or as objects. This ad has a strong appeal to the rhetorical appeals, kairos and pathos. Also, logical fallacy, hasty generalization, is quite present. The timing of the ad was during a time of family values and consumerism, so it made sense to have the male as the dominant figure. Works Cited Brasted, Monica. Care Bears vs. Transformers: Gender Stereotypes in Advertisements - The Socjournal. The Socjournal. 7 Feb. 2010. Web. 27 Sept.Show MoreRelatedNegative Effects Of Sexism In Advertising898 Words   |  4 PagesLarge corporations will do what it takes to sell their products. Sex sells and has for a long time there for businesses exploit this while negative stereo types are associated with women. This may not seem like an issue for some however the sexism people see in advertisements find their way into the status quo. Young children even educated adults absorb the information they see in advertisements and deem what they represent appropriate and then reproduce it essentially dehumanizing women. VintageRead MoreSexism in Advertising and General Media Essays898 Words   |  4 Pagesgender. Stereotypes in advertising conform to these gender soles. To be feminine in the United States is to be attractive, deferential, nonaggressive, emotional, nurturing, and concerned with people and relationships. To be masculine is to be strong, ambitious, successful, rational, and emotionally controlled. This cultural script has been written into the culture long before a baby is born. It is transmitted to children through family, peers, teachers, and the media. Advertising mirrors society, andRead MoreSexism Within Advertising : A New Era Of Social Justice1397 Words   |  6 PagesSexism within Advertisements As a whole, this society has greatly improved, with new cures to old diseases, more efficient ways to complete daily tasks, and new technology with information at our fingertips. Along with these newfound practices, humanity has also given rise to a new era of social justice. Humans everywhere are working everyday to ensure everyone is treated with equality and respect. 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This cultural mindset needs to change if sexism is to remain only on the pages of classic literature and be erased from local communities and modern society. In our HWOC class, there were a great deal of references to sexism in the major worksRead MoreRacism And Racism By Georg Simmel1527 Words   |  7 PagesThough unjust to believe, humanity has a strong history of sexism and racism. In a society where men dominated culture, the period of the 1960’s used sexism and racism, as wit, to attract American men. Advertising was used to entertain a society embarked in the ideas of sexism and racism, and in a period of revolutionary change in technology, the presentation of these ideas were very common. Two very important themes in humanity, man’s relationship to himself, and man’s relationship to his communityRead MoreThe Social Cognitive Theory Developed By Albert Bandura987 Words   |  4 Pageswhile women are not only much younger than their male costars, but promote products related to household chores and beauty products (277). Numerous studies are finding that depicting women in advertisements in submissive or ster eotypical roles, the advertising industry is only aiding in societies perception of a woman’s lack of strength which can be dangerous to their safety. Francisco Pereira conducted a study that aimed to show the difference of how men and women are portrayed in television advertisements

Devry Eng 135 Week 1 - 4163 Words

http://www2.ivcc.edu/rambo/eng1001/introductions.htm https://www.ftc.gov/news-events/press-releases/2015/02/identity-theft-tops-ftcs-consumer-complaint-categories-again-2014 http://blog.fraudfighter.com/bid/94512/Aug-14-2013-Identity-Theft-The-Fastest-Growing-Crime-in-America How can I prevent identity theft? Some of the things you can do and not a victim yet is to monitor your credit and keeping your information safe. We talked about not only making sure your information is safe when you’re out in the public, such as only carrying one credit card when you really need it, not carrying your social security card and birth certificate just to name a few, We don’t need to have these things with us everyday. Just keep the common†¦show more content†¦Many people receive unsolicited mail offering preapproved credit cards, but throw this mail away. Criminals can use this information to activate and use the credit card. The Internet has vastly expanded the opportunities for identity theft. A particularly prevalent form of cyber theft is known as phishing. This occurs when cybercriminals use spam, e-mail, or other messages to trick people into submitting personal information. As phishing has become more sophisticated, criminals have developed ways to gain access to such data merely by having the user click on the link. Phishers often pool stolen information and sell it on the black market via online forums. Max Ray Vision ran one such site, CardMarkets.com. When Vision was arrested in 2007, computers in his home contained some 1.8 million stolen credit card and bank account numbers. This information allowed Vision and his associates to make more than $86 million in fraudulent purchases. Hackers can gain access to the computer records of banks, credit card companies, hospitals, merchants, universities, government agencies, and other organizations. Though such breaches occur much more rarely than phishing, even one instance can give the hacker access to millions of people’s personal data, including Social Security numbers, birth certificates, driver’s license numbers, health records, employment records, and financial information. The FBI reports that, sinceShow MoreRelatedProject Mgmt296381 Words   |  1186 PagesCross Reference of Project Management Body of Knowledge (PMBOK) Concepts to Text Topics Chapter 1 Modern Project Management Chapter 8 Scheduling resources and cost 1.2 Project defined 1.3 Project management defined 1.4 Projects and programs (.2) 2.1 The project life cycle (.2.3) App. G.1 The project manager App. G.7 Political and social environments F.1 Integration of project management processes [3.1] 6.5.2 Setting a schedule baseline [8.1.4] 6.5.3.1 Setting a resource schedule 6.5.2.4 ResourceRead MoreProject Managment Case Studies214937 Words   |  860 Pagesmanagement : case studies I Harold Kerzner. -- 2nd ed. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-471-75167-0 (pbk.) ISBN-10: 0-471-75167-7 (pbk.) 1. Project management-Case studies. I. Title. Printed in the United States of America Contents Preface xi 1 PROJECT MANAGEMENT METHODOLOGIES 1 Lakes Automotive 3 Fems Healthcare, Inc. Clark Faucet Company 2 5 7 11 IMPLEMENTATION OF PROJECT MANAGEMENT Kombs Engineering 13 Williams Machine Tool Company

Global Warming AD Free Essays

As the sun’s harmful rays beam through the depleting ozone layer the globe begins to warm, earths polar ice caps melt and slowly start the elimination of life. This ad demonstrates the cause and effect of global warming. The world inside the lower quadrant of the hourglass is slowly getting swallowed by the sea due to the melting ice caps above. We will write a custom essay sample on Global Warming AD or any similar topic only for you Order Now Within the hourglass there’s text stating â€Å"we are slowly running out of time, act now before it’s too late†. In the top of the hour glass a polar bear and penguin sit upon two nearly melted ice caps. The world below has cars driving into a city passed chopped down trees, and a gas station. Although the ad appears to be warning us of global warming, it’s actually warning us of our own selfishness! The ad uses three main tactics to achieve this, presentation of text, types of images, and image composition. The advertisers decided to use presentation of text in a subtle way to get their point across. The display of the text in this ad has diminutive properties. This relates to the feeling human beings have towards the situation of global warming. It indicates that we conveniently believe it’s a small issue and doesn’t need to be presented as a major problem. People avoid the truth and would rather just pass it on to the next generation to deal with. The use of this tactic helps sell the idea that we are to selfish to address the situation. Even though we have scientific evidence that global warming is happening, and that the polar ice caps are melting, people still don’t want to make it an issue. People would rather act selfish and destroy the earth then be inconvenienced and have to give up their comfortable lives. A stronger tactic used by the advertiser is the use of types of images, which provides us with further evidence. The types of images used in this ad show the advertisers point in a more straight forward manner. They use the images of street lights leading up to a city full of high-rises to provide us with the notion that we abuse energy. On the sides of the road there’s chopped down trees and a gas station indicating how human beings rape our land of its natural resources. Cars fill the street showing a luxury that pollutes and destroys the earth. All of which directly correlates with the image of the melting polar ice caps in the top of the hourglass. Once again it sells the idea that the ad informs us of our own selfishness. It indicates that people will do anything for their luxuries, even if it destroys our own planet. Providing evidence that our selfishness will not let anything stand between us and the things we love, even at the highest cost. By using a less noticeable, although stronger tactic, composition of images provides us with further evidence of their strategy. Image composition is the last and strongest tactic used by the advertiser. In the top frame of the hourglass the ice cap sits in pure blue water. In the lower section of the hourglass the earth is being swallowed by stagnant deathly water indicating the lack of life. Plus in the top frame a polar bear and a penguin sit perched anticipating their final moments of life as their worlds slowly melt away. As two birds hover above ground as their world disappears as well. This sells the idea by showing that people are too selfish to care not just about their own lives, but also every other life on this planet. Other creatures are going to die directly caused by our actions. The sea water levels are going to rise while the land becomes engulfed causing life on earth to diminish. And we are too selfish to look around and realize that we are destroying all habitats. Yet we still act like we are alone on this planet. This ad warns us of both global warming and our selfishness as human beings. By combining three tactics, presentation of text, types of images, and image composition the advertisers show us the affects of both. The use of dying animals, abused natural resources, man made cars, and the melting polar ice cap allows us to see the correlation between the issue of global warming and our selfishness. The presentation of text raises the awareness of people thinking it’s not a major situation, thus selling the ideas of global warming and our selfishness towards the belief of global warming. Each involves us in a selfish manner and uses cause and effect to sell the product. If humans keep being selfish and don’t stop taking advantage of our planet, then there will be no planet left to take advantage of. How to cite Global Warming AD, Papers

Amen break free essay sample

The Amen break Is a 6 second (4 bar) drum solo, a break beat many believe to be the most sampled loop in music history. It helped spur the creative use of samplers and spawned an entire musical subculture. The Amen Break has become so universal that Neat Harrison, creator of the sound art installation Can I Get An Amen? argues it has entered into the collective audio subconscious. The Amen Break gets its name from The Winston song Amen Brother, a track on the B-side of their 1969 record Color Him Father. Neat Harrison traces the Incredible history of the Amen Break over the last 40 years.One appearance Is on Straight Auto Compton. Jungle music Des began experimenting with the solo, slicing and retooling each kick and each crash to a point of dance-ability and syncopation into a realm of pure beatification and self-indulgence. Hundreds and potentially thousands of tracks were created using the Amen Break. We will write a custom essay sample on Amen break or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The success of the Amen Break can be credited to several factors: Its raw and powerful energy, the mechanical creation of the sampler, ND the rapid demand for break beats by hip-hop and electronic artists.To fill this demand, record companies created compilation albums featuring songs with great break beats for convenient scratching and mixing. Amen Brother was included in the first Ultimate Breaks and Beats by Street Beat Records and on other sampling collections by third-party companies such as Zero-G Limited. Many believe the Amen Break carries a spiritual power and some hidden, universal meaning. Michael Schneider, a writer and educator, analyzed the waveform of the Amen Break and covered that the peaks of the waves correspond remarkably to the Golden Ratio.Schneider observed that when the wave was turned vertically, the Amen Break peaks aligned with the Golden Proportions of the ideal human body, as if the music represented the ideal human harmony in audio form. Unfortunately the fact that still remains is that third-party companies are selling the appropriated Amen Break as their own copyrighted material. Around the early sass, various copyrights existed for the same drum loop. On the one hand, this prevented the original artists from receiving a dime for their work.Yet at the same time, open access to their music sparked decades of musical innovation, the effects of which are still being seen in music today. When looking at media history, the threat of corporate entities seeking control over media theyve laid claim to is practically never-ending. As the latest creative sampler in the digital age, the Internet faces onslaught by proposals like SOAP and ACTA. As that happens, It will become more and more necessary to monitor he difference between copyright that protects the public good and copyright that advances private gain.But the SOAP and ACTA protests remind us of another thing-? creativity and its remarkable ability to come out on top. The use of the Amen Break alone is a striking example of the human ability to make creative work under strict confines. The self-imposed standard of Jungle music to work within the Amen could have been Its downfall, and yet to the Des, each Individual snare, each hi-hat, each music can develop into an entire subculture, Just think what we can do with eight.